Our story is our stance.
We’re taking a stand for empowering women and the planet. Our line of UPF50+ swimwear is made from recycled materials, our accessories are thoughtfully considered, and 100% of profits go to cancer and ocean organizations.
Made for the Water, Not for Limits
It’s about bucking traditional swimwear that holds us back, feeling great in our bodies, and focusing on what really matters, enjoying the time we have on the water.
With built-in sun protection and UPF50+ fabric, you can move freely, feel confident, and know your skin is protected while you soak up every moment.
Look Good, Feel Great, Give Back
100% of profits donated to ocean and cancer organizations.
Through your purchase, we are able to support: Blood Cancer United, Prevent Cancer Foundation, SeaLegacy, and Cancer Support Community.
Our Founder,
Lynne Fletcher O’Brien is a water woman and cancer survivor. She has been winning a battle with leukemia since 2012. A paddler, sailor, boater, swimmer, snorkeler, and beach reader, Lynne’s happy place is by the water.
Committed to making an impact.
While Lynne has always felt energized by spending time with friends and family on Cape Cod, dressing for these activities was a different story. She couldn’t find options that protected her skin and felt comfortable both physically and emotionally. So, she created her own.
A line of active waterwear and thoughtful accessories that empower women to feel great doing what they love, protect them from the sun with UPF50+, and help us all take a stand – to do what we can to protect our oceans and fight cancer.