Swimwear Reinvented, For Good
New Arrivals
The Cape Town Hat
Made in Cape Town, South Africa in limited quantities. Designed in six colorways for every season, light enough for every aventure.
Flamingo is Back
Brighten your lineup with our Get Soaked Top and Jump In 3/4 Leggings, now available in this vibrant hue.
Featured in
O, The Oprah Magazine
Splash Around Sun & Swim Tunic/Dress
"Style tip: Great for going from the beach to the bar, this dress is made from regenerated nylon fabric with UPF 50+."
As Seen In
Dive into what you love, with nothing holding you back.
Enough with swimwear that sidelines you. Swimwear should support doing, not deferring. Introducing a new approach to swimwear that allows you to release your inhibitions and embrace the activities you love.
We are a different breed. We are waterwomen. We have salt on our skin. Sand on our feet. Grit in our laughs. We jump into the unknown. By the water. In the water. Which is why we won’t be sidelined by swimwear. We want to embrace our bodies, seize the moment, and focus on what really matters — enjoying the time we have on the water.
Our Promises
Be Sustainable
We look for materials that have a low impact on the planet. Organic cotton, wool, and bamboo are good options.
Give Back
All of our products are offered for the greater good. 100% of profits go to organizations that are actively helping to protect our oceans and fight cancer.
Be Fair
We make sure our items are created in a fair and equitable way throughout the chain of design and manufacturing.
Feel Good
We want items that feel good to the touch and make us feel good about our bodies and the planet.
Be High Quality
Fast fashion and disposable items are taking a toll on our planet. Items that are made well last longer, which helps lower our rate of consumption.
Be Plastic Conscious
We want to reduce the amount of plastic we consume, so we choose our plastic content carefully. We use recycled plastics whenever possible.