UPF50+ Swimwear Reinvented, For Good
New Arrivals
The Cape Town Hat
Made in Cape Town, South Africa in limited quantities. Designed in six colorways for every season, light enough for every aventure.
Flamingo is Back
Brighten your lineup with our Get Soaked Top and Jump In 3/4 Leggings, now available in this vibrant hue.
Dive into what you love, with nothing holding you back.
Enough with swimwear that sidelines you.
Introducing a new approach that blends sun-safe style with UPF50+ protection, so you can release your inhibitions and fully embrace the activities you love, all while supporting ocean and cancer organizations.
As Seen In
Featured in
O, The Oprah Magazine
Splash Around Sun & Swim Tunic/Dress
"Style tip: Great for going from the beach to the bar, this dress is made from regenerated nylon fabric with UPF 50+."
A Dress That Does it All
"I love this dress and get so many compliments on it! It is perfect for all of my favorite activities -- swimming, pickleball, pool party with kids, walking on the beach. It's athletic wear + a swimsuit + a cover up all in one. It's extremely flattering, even recently having had a baby and is super-cute and fashionable while providing enough coverage for chasing kids in public." -Amanda
Shop the look
We are a different breed. We are waterwomen. We have salt on our skin. Sand on our feet. Grit in our laughs. We jump into the unknown. By the water. In the water.
Which is why we won’t be sidelined by swimwear. With UPF50+ sun-safe style, we can embrace our bodies, seize the moment, and focus on what really matters — enjoying every second we have on the water. And because 100% of profits are donated to cancer and ocean research organizations, every adventure also fuels a greater purpose.
Swim Tops
Swim Bottoms
Swim Dresses
Our Promises
When designing and choosing products, this is what it takes to get the Line in the Sand® stamp of approval.
Be Sustainable
Give Back
Be Protective
Feel Good
Be High Quality
